The most common and easy practice carried out by virtual sellers these days for eBay Listings Optimization is to look up for the most convenient platform to list and sell. in this we will tell guide you to How to increase eBay Sales with some mere tricks Whether the brand is owned by yourself or the product is sourced from elsewhere, you won’t let go of the opportunity to bring it into the limelight for top seller badge. For sure, the trend of being active on eBay for this purpose has never faded.
As all the experts are aware, it is not at all difficult to set up your eBay account for listing. But the work doesn’t end here!
Do you not wish to see your listings at the top? Have amazing page views and ranking? The digital term for this is “optimization”.
What is product listing optimization?
Product listing optimization is the process of refining and improving a product to make it more valuable to current users and more attractive to new ones. Identify your target audience, and shortlist the best keywords. It also features images, and videos of the products, product descriptions, and offers customer reviews from those who have already purchased them.
How to optimize your eBay listing?
This is the process where you put maximum effort into your product listing so that you rank as high in the search results as possible. Your product rises or falls in the search results depending on the way you build the front and back end of your product listings So let’s dig in to find out how you can achieve the top rank.
- Begin with a strong title
The title is what mainly buyers come across when they search for their product of interest. It is a brief description of the item type, what brand it belongs to, what main features it has. So, the title should be most relevant and suitable to push your product up in ranking. The vital part of the title is the first 3 words which are the most searched and trending keywords. You just cannot ignore the these tricks for eBay listings Optimization.
One trick to making sure you get your listing right is to search for items similar to the ones you’re selling. Make sure your product title gives the reader a wealth of information. Avoid spelling and grammar mistakes, as the key to success, is good communication.
As a reseller/distributor, if you are listing a product that is from a well-known brand then do not hesitate to mention the brand name in the start of the title. If your brand is newly introduced or consumers have less awareness, then it’s best to skip the brand name in the title itself. Preferably, huge brand name could be used in the beginning of the title to attract more traffic.
- Include a subtitle & Add eBay Fast ‘N Free tags
A subtitle provides you with the opportunity to further call out the most appealing attributes of your product at a glance. You can maximize the potential of subtitles by listing information that won’t fit in the title, additional keywords, and item specifics.
Although you would be asked to chip in some money for this feature, it turns out to be valuable if you add more top-ranked keywords to make your listing earn some extra points and make way to the first page.
This is eBay’s fast shipping program, signifying an item has expedited delivery at no extra cost. Not only does this key differentiator make your listing more competitive, it also helps convert with the guaranteed delivery date and countdown timer to create a sense of urgency. Such also get more search prominence and filter inclusion when shoppers search only for fast shipping items. This will also help to increase eBay sales.
Choose the correct product category & Include clear images
Make sure your product is listed in the relevant category, or else it would not show up if customers browse through that particular category. There are chances your listing won’t appear in results if buyers lookup for that in search too. Of course, the product has very low chances of selling if it’s category and type contradict.
The first thing that catches the eye of the buyer is an attractive image. Uploading high quality and multiple images of your product from every angle would help improve its ranking, alongside collecting more page views. High-quality photos will help you showcase your product in the best possible light and increase the likelihood of making a sale.
Key Points to Avoid Doing on eBay
- The packaging
- Every side or angle of the product
- The accessories that come with the product
- Infographics that explain what the product is and key features
- A lifestyle photo showing the product in its intended setting/use
- A model wearing the product
In addition to the above, here you need to understand eBay’s policy because if you violate then this would badly impact your listing and store. Ebay allows to add up to 5-12 images, with 1600 minimum pixels, and white background. So note this down, as you surely don’t want to miss out this key point at the time you work on your listings.
Your eBay listings need to be backed up by high-quality, professional-looking product photography that showcases the product and, by extension, your brand.
Add a product video
eBay has recently introduced this new feature where you can upload a short video of your product. This should include content focusing on the product from all angles, how it works, etc. What satisfies the potential buyers is to see how the product looks when in use, also turns out to be helpful if they purchase the product and need guidance for which they could refer to that video.
If you stock the listed product, try to capture a video and upload it. Or you could ask your supplier to provide one for improvised listing.
Most effective video:
- Product instructions and how-to videos
- Installations guides (such as for Parts & Accessories)
- DIY videos (for example, a recipe using a kitchen appliance)
- Unboxing videos
- Videos that clarify the item condition (if there are any scuffs, nicks, or tears)
- Include alt tags for images in your item description
Alt tags or alt descriptions are written content that appears in place of an image on a web page if the image fails to load for any reason. They’re especially useful in instances where a customer has a slow connection or, perhaps, is visually impaired and relies on assistive technology.
ECOMMERCE ORDER PROCESSING AND SHIPPING LABELS – automated bulk management
Write accurate descriptions which will help eBay Listings Optimization
One of the biggest advantages of selling on a marketplace like eBay is the ability to reach customers new to your brand that may otherwise be hesitant to buy from you directly.
Because of the safeguards and assurances, eBay has in place to protect customers and maintain a quality catalog across millions of merchants, eBay customers can feel safer buying from a new or unfamiliar brand or seller.
Keep eBay and your customers happy by including:
- Full and accurate descriptions of your product
- Shipping and handling costs and timing
- The return process and warranty information
- Accurate information about the location you’re shipping from
Having long paragraphs might put off buyers who probably don’t prefer reading the whole thing, and too short points might leave many questions unanswered. So you need to emphasize on making your description informative yet not too lengthy.
Use a template to create an enhanced description to Increase eBay Sales
As a virtual reseller/merchant, you can create your eBay store template which has your store banner, highlight the variety of products you sell, and has a list of your eBay store categories on display for buyers to browse from any of your listing they view.
This is a catch, if a buyer randomly opened your listing but he finds another relevant store category/product he is interested in, then this definitely gives you a higher chance of selling.
Thus, online merchants can use eBay templates to build out a mini-one page website on eBay. This allows them to provide a comprehensive, well-designed, and engaging description using images, formatting, and more.
Utilize the item specifics for best results
When it comes to making your product listing the best it can be, specificity is a game-changer. The best part is that eBay separates the required and recommended item specifics, which gives you a clear picture of the most and less important product features that buyers look for.
Ebay also allows you to add your own item specific in case they missed out on any.
This surely saves time of buyers if eBay Listings Optimization is done properly, briefly tells them what the product has in store and therefore results in sales. By including all or maximum item specifics, your listing would be more competitive and hard to beat. Because this is what eBay wants sellers to focus on for good ranking.
Payment, shipping, and return policies
Make sure the buyer has a clear understanding of your payment, shipping, and return policy. Create favorable policies and win buyers’ confidence.
Payment Policy
Have different payment options (credit and debit cards, Apple Pay, Google Pay, and PayPal, as well as other locally accepted forms of payment, depending on the listing site.
Handling time
Buyers like getting their items fast, so the sooner you ship, the happier they’ll be. So lesser handling time increases the chance of your listings getting higher ranking in search results by doing eBay Listings Optimization.
Pay attention to the following:
- The fewer Handling Days that you offer, the fewer Estimated Delivery Days the buyer will see
- Your listings will get preference over competitors in the search results
- A greater chance of appearing in the search, even when customers filter by Shipping Time
Shipping Policy
Offer an option of free shipping as more than 80% of customers look for products with free shipping.
- The Customer deserve at least one option for Expedited Shipping, at extra cost
- Present and grant discounts and additional relevant promotions clearly — in order to win your customers’ heartsLearn more about How to increase eBay Sales
Ø Return policy
It is recommended to offer generous a return policy but of course not such that buyers take for granted.
It should clearly mention:
- return time-frame: 30 or 60 days
- The type of return: Exchange for a different product or a refund
- Who is responsible for the returns shipping cost (seller or buyer)
Another Method for eBay Listings Optimization
Keep on visiting your listings at least every 3rd day and do some tweaks which will optimize the listings very easily.
Promote your listing
Once your product listing has met the above standards, the next vital and key factor to optimize your listing is through promotion. Ebay offers different campaigns such as multi-buy / order discounts, vouchers, markdowns,s, etc.
Utilizing one of these would also benefit your listing as eBay takes such listings up in ranking which have special discounts. Or if you are willing to pay for your listing to be promoted.
As a consumer, the need to search for discounted or low-priced items never gets old. As a result, your listing won’t go unnoticed by eBay and the audience. Learn more about How eBay listings Optimization takes place.
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Build trust with your customers
If a potential buyer emails you with a question, answer it as soon as you see it.
The same principle applies if a customer raises a concern with your product or service: connect with the buyer and fix the issue right away.
In addition:
- Set reasonable yet competitive prices
- Fulfill every order or only cancel when absolutely necessary
- Offer free shipping and work to earn eBay Guaranteed Delivery status
- Ship within 24 hours or less
- Create user-friendly returns
What other key points help in selling on eBay?
Following are some additional steps towards successful eBay listings Optimization and increase eBay sales:
- Update your storefront to attract more buyers
- Monitor your competition and market
- Use Terrapeak on eBay to find items with high sales to see if you could source
- Focus on expensive items compared to smaller ones
- Any unsold listing over 90 days should be deleted, then relist with revisions
- Avoid re-using old listings for new items, should add a new listing
- Say no to HTML or outside eBay links/URLs, negative/irrelevant keywords
- Selling tools – multi-buy, promotions, order discount, coupons
- Bid on certain keywords (PC), express promotion (auction listings)
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