Every passing moment is giving rise to the traffic on eBay and consequently giving an impetus to an ever-swelling competition among the entrepreneurs to be optimized on the very first pages. It may not be that important what you are selling. The more significant is to know your place where you stand out among the myriads of sellers on eBay. Here, we discuss eBay Description Templates.

How to Write eBay Description Templates

Getting noticed by visitors requires a solid strategy to create product eBay description templates and get your place in eBay listings. Workable product eBay description templates may not consist of mere enumerating random products and their features.

1: Choose Right Keywords for your eBay Listing

The search engine goes after search term matches. Ebay’s search engine, Cassini, works on the same pattern as Google does; it finds out words that were enlisted in the search by the visitors. If your product eBay description contains the words that are usually searched regarding the product you are selling, the search engine spiders would give you the top place in their selection. Thus, the selection of the right keywords in the product eBay Description Templates is of utmost importance.

If you are on the top pages, you will be noticed by every visitor and it brightens your chances of selling your product to more customers and increase your sales.

1. Think of keywords that best describe your product; review eBay’s categories and make sure your chosen keywords qualify for them. For example, sports goods may qualify for categories such as health training equipment, treadmills, cardio exercise gear, etc.
2. Every product has also a sub-category at eBay. Try to reach eBay sub-categories by generating long-tail keywords. For example, reversible sports garments used ice hockey sticks for sale or hockey sticks for sale near me, etc. Ultimately, it will benefit you to finalize a keyword stockpile for your product.
3. As a guideline, it’s also worthwhile to study what keywords your rivals have selected in their listings. Similarly, Google AdWords can also be another useful source to know how your target customer is searching for your product.

This exercise may be toilsome but immensely productive for the selection of the very right keywords listing and develop product eBay description templates, based on them.

2: Highlight Customers Benefits

Your eBay product description should go like an inverted pyramid. The beginning should grab the customer’s attention. It should include particularly those things that a customer thinks as his benefit such as a solution to a problem. Begin not your eBay product description with product features. It has secondary importance for a customer. The first is his own benefit.

Remember a visitor starts reading from the top and scroll down the page to the bottom. Hence, the first lines like ‘the first impression’ should be strong and enticing! Give first the most essential information about your product, second the additional information and lastly the least important information!

1. Key message or the most essential information: Mention benefits of the product that may interest your target customer, mention his benefits or solution to a problem.
2. Product features or additional information: Write down supporting features that back your claims about the product and convince the customer how your product can solve his problem.
3. Resultant benefits or the least important information: It includes information about those subsequent benefits that a customer can get after buying the product. You can add here a return policy, guarantee, free shipping, etc.

3: Visual Communication: Images and Graphics

Visual communication should be an integral part of your eBay product description template. Words express a lot but an image or a graphic can express more instantly. Then there are visual learners who prefer visual to verbal communication. Remember the following tips:

1. Maintain a thorough image gallery of your product but don’t forget to add images or graphics to your eBay description templates. Be sure, however, to maintain a balance. A template should have not more than two images. Images, as well as graphics, should also have a product description. Mere images can’t help customers understand what distinguishes your product.
2. If possible show customers using your products or add images that entice customers to take a quick buying decision in your favor; adding size charts to garments is its best instance.
3. Show in images how your product creates an alluring blend with other similar products such as jewelry or cosmetics with garments.

Having a sound marketing strategy to present a product builds eye-catching eBay description templates and obviously, closes more sales like all popular brands. Be specific, highlight customers’ benefits at the top, add supporting features to your claims, mention return policy, and add relevant images and graphics – when combined together, these steps can help you take a prominent place on eBay pages and convert more customers for buying your products.